We’ve had a lot of questions in lately about what companies to invest in at times like this, so here are some thoughts.
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“The perfect stock would be attached to the perfect company, and the perfect company has to be engaged in a perfectly simple business, and the perfectly simple business ought to have a perfectly boring name.” — Peter Lynch
Peter Lynch, the author of ‘One Up On Wall Street’ and one of our greatest inspirations here at MyWallSt, had absolutely no problem with buying “boring stocks”…
…and neither should you
In fact, as you can see from the quote above, boring can sometimes be a winner. I was drawn to Lynch’s teachings once more after reading the following feedback from one of our MyWallSt community members. Commenting on the stock market’s recent turmoil and pressure on growth stocks, they said:
“It would also be very helpful to investors like myself to know where you guys are putting your money. Again, I know that’s a personal thing for everyone… but if you [MyWallSt] just gave us one company you’ve added to in this pullback then that would be a great help. It could offer some great comfort in these very challenging market conditions.”
Of course, many investors — including our friend above — know that it’s all a matter of individual choice, risk tolerance, preference, familiarity, etc. But that doesn’t mean that I can’t give you some insight into the “boring” stock that got me through these downturns.
For me, that stock was Apple!
I know what you’re thinking: “Apple, seriously? My toddler could give me that answer.”
But Apple is the first company I ever invested in and remains my largest holding — though it was being quickly caught up with by Unity Software at one point before I sought stability.
It’s the company I consistently invest in via a dollar-cost averaging strategy and maintain that I’ll never sell — it’s my ‘anchor stock’, and you should find one too…